01Contrast
Average contrast ratio
7:1
Our text averages 7:1 contrast, well past the 4.5:1 minimum. Readable on a cracked phone in a Miami parking lot at noon.
Websites that make a business the obvious choice when people visit, and custom features that turn your site into a tool, saving you time and money while drawing customers in.
The design is sloppy and looks like some adolescent boys in a garage threw this together.F, 48, California, Fogg et al., Stanford and Consumer WebWatch, 2002, p. 24
Looks childish and like it was put together in 5 minutes.F, 25, Maryland, Fogg et al., Stanford and Consumer WebWatch, 2002, p. 24
Not very professional looking. Don’t like the cheesy graphics.F, 33, Washington, Fogg et al., Stanford and Consumer WebWatch, 2002, p. 24
Horrible site, information badly presented. They try to put everything on the front page, instead of having multiple layers of navigation. This to me suggests that they developed this thing on a whim.M, 42, Canada, Fogg et al., Stanford and Consumer WebWatch, 2002, p. 26
The command lines which appear at the top—a bug—make it feel like no one is watching, taking care of the site.F, 35, California, Fogg et al., Stanford and Consumer WebWatch, 2002, p. 43
Biggest complaint is the poor search facility. A search produces only three items.M, 50, California, Fogg et al., Stanford and Consumer WebWatch, 2002, p. 43
This site says to me ‘Give us your money and get out.’F, 29, British Columbia, Fogg et al., Stanford and Consumer WebWatch, 2002, p. 30
Very wordy and vague information.F, 50, California, Fogg et al., Stanford and Consumer WebWatch, 2002, p. 47
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